Color palette
Four locked tokens. No additions, no off brand variants.
Oxblood #6B0F1A
Bone white #FBF8F2
Bone cream #EFE9DC
Black #0A0908
Press kit for Marrow Fitness LLC
Marrow Fitness LLC. Press kit, brand assets, and direct contact.
Marrow is software infrastructure for fitness coaches who refuse to compromise. We do not score form with AI. We do not cap rosters to force tier upsells. We do not generate meal plans. The founder cohort opens 2026-06-01.
One file. Everything below.
Download marrow-press-kit.pdf
Need it all in one place? Download the full press kit PDF.
The founder
Edwin Grant. Founder of Marrow Fitness LLC.
Short bio. One line.
Edwin Grant, founder of Marrow Fitness LLC.
Medium bio. Three sentences.
Edwin Grant is the founder of Marrow Fitness LLC, a Florida company building software infrastructure for fitness coaches who refuse to compromise. He is building Marrow as the platform he wished existed when he was coaching hybrid athletes from a stack of disconnected tools. The founder cohort opens 2026-06-01.
Long bio. One paragraph.
Edwin Grant coached strength and conditioning athletes for six years before building Marrow. The existing platforms told him about workouts and never about athletes, billed him per seat as his roster grew, and rolled out AI form scoring as a marketing line. He started Marrow Fitness LLC to build the tool he kept reaching for and never found. The product runs on three uncompromising rules. No AI form scoring, because the coach drives every annotation. No preset meal plans, because macro ranges and principles outperform brittle templates. No roster caps, because revenue alignment beats a tier upsell trap. Marrow is the deepest layer of strength.
Brand identity
The Marrow brand system.
Reuse the locked tokens. No off brand palette, no recolored marks, no stretched lockups.
Typography
Switzer Extrabold for display headlines. Inter (300, 400, 500, 600, 700, 800) for body. Cormorant Garamond italic for editorial accents. JetBrains Mono for eyebrows, labels, and numerals.
Logo do
- Use the bone white mark on dark surfaces.
- Use the black mark on bone white or bone cream surfaces.
- Preserve clear space of at least the mark height on every side.
- Scale proportionally. SVG is the default delivery format.
Logo do not
- Do not stretch, squish, or rotate the mark.
- Do not recolor the mark or apply gradients.
- Do not add drop shadows, glows, or other effects.
- Do not place the mark on busy photographic backgrounds without a flat plate.
Downloadable assets
Full package: marrow-press-kit-2026-05.zip. Individual files: logo SVG, dark mark SVG, light mark SVG, wordmark SVG, brand guidelines.
Company facts
The fact sheet.
For the sidebar of your piece, the analyst pack, or the reporter's verification step.
- Legal entity
- Marrow Fitness LLC.
- Jurisdiction
- Florida.
- Sunbiz document number
- L26000257175.
- Effective date
- 2026-05-06.
- Headquarters
- Miami Beach, Florida.
- Founder
- Edwin Grant.
- Pre sales open
- 2026-06-01.
- Website
- marrowfitness.com
Founding story
Why Marrow exists.
Most coaching platforms scale poorly past thirty athletes. They charge per seat as the roster grows, fragment the workflow across half a dozen tools, and lean on novelty features instead of fixing the boring parts of running a coaching business.
The name comes from the metaphor. Marrow is the deepest layer of strength. Bone is the structure, marrow is what produces the cells that carry the work. The product is the layer underneath the coaching practice. Quiet, load bearing, the part nobody sees that lets the visible work hold up.
What makes Marrow different is the three uncompromising rules. No AI form scoring, because the coach drives every annotation. No preset meal plans, because macro ranges and principles outperform brittle templates. No roster caps, because the platform makes more money when the coach does, not when the coach hits a seat ceiling.
The math is the moat. Marrow charges a flat platform rate plus a five percent revenue share on athlete subscriptions. When the coach roster compounds, both sides win. When a competitor is cheaper for a given roster size, we say so on the public comparison page. The pricing is durable because it is aligned, not because it is hidden.
The brand spine
What Marrow is not.
Five lines that draw the boundary. Everything we ship has to clear them.
- Not another Trainerize clone.
- Not a habit tracker.
- Not an AI replacement for a coach's eye.
- Not a roster cap upsell trap.
- Not a meal plan generator.
Quotable lines
From Edwin Grant.
Pull directly. Voice clean, no edits required.
We do not score form with AI. The coach drives every annotation.Edwin Grant, founder, Marrow Fitness LLC.
We do not cap your roster to force you onto a higher tier.Edwin Grant, founder, Marrow Fitness LLC.
If TrainHeroic is cheaper for you, we will tell you that. The math is the moat.Edwin Grant, founder, Marrow Fitness LLC.
Marrow is the deepest layer of strength.Edwin Grant, founder, Marrow Fitness LLC.
Press inquiries
Send the team a note.
For interview requests, fact checks, embargoed briefings, or asset requests. We will reply as soon as we can.
Prefer email? Write directly to press@marrowfitness.com.