The Roadmap

Built in the open.
So you know what you are getting.

Here is where Marrow is today, what we are building next, and what we have explicitly said no to. The roadmap stays public because Founder Cohort coaches deserve to see the receipts, not the marketing.

Cadence · Every two weeks Last updated · May 12, 2026 Pre-sales open · June 1, 2026 GA · July 1, 2026
Now
Live on marrowfitness.com
Shipping

Capabilities that are live today. Real surfaces you can click. Founders see the product working before they pay. Pre-sales open Monday, June 1, 2026.

Billing
Coach onboarding via Stripe Connect

Coaches sign up, get paid through Marrow's billing, and keep 95% of every athlete subscription. Stripe handles compliance and 1099-Ks.

Programming
Program builder

Build, copy, and assign programs in the coach dashboard. A starter library of protocols is in place so you are productive from session one.

Roster
Athlete CRM and roster

A single view of every athlete with status, last session, signal flags, and notes. The CRM lives next to programming, not in a separate tab.

Public presence
Public coach profile

Every coach gets a clean storefront at marrowfitness.com/c/your-name with photo, bio, programs, and a direct apply link. Yours to share anywhere.

Signal layer
AI Coach Co-Pilot risk radar

The AI watches every athlete and surfaces the three who need your attention today. The coach decides what to do. The Co-Pilot just points.

Nutrition v1
Nutrition module

Macro ranges, principles, and per-athlete adjustments inside the coach dashboard. Ranges and principles only. Coach drives the plan, not the platform.

Migration
Trainerize, TrueCoach, TrainHeroic importers

Bring your roster, programs, and history off the platform you are leaving. One-click import for the three largest competitors. Five more platforms are in the queue.

Retention
Retention dashboard

See who is at risk, who is steady, and who is winning. Built on the same signals the Co-Pilot uses. Retention is a metric, not a vibe.

Decision tool
Compare-the-math calculator

Drop in your client count and pricing. See what you actually pay on every major coaching platform versus Marrow. The math nobody else will show you.

Founder lock
Founder Cohort program

First 50 coaches lock $49 a month plus 5%, for 12 months. Founder access, founder voice on the roadmap, founder cohort badge in the dashboard.

Next
In active build for July 1 GA
Building

Work in flight right now. Each item has an owner, a target ship date, and a definition of done. Two-week cadence, no quiet rescopes.

Done
Public roadmap page

The page you are reading. Live and public because honest sells better than polished. Updates within 24 hours of every ship.

Coach UX
Session-end ritual modal

A short structured close-out after every athlete session. Wins, friction, next step. The coach builds memory, the Co-Pilot reads the pattern.

Programming
Server-side full deload clone

Clone a full training block, including deload weeks, in one server-side action. Faster, fewer tabs, no client-side stitching.

Mobile v1.1
Athlete iOS app with HealthKit and WHOOP ingest

Native iOS for athletes. Sleep, strain, recovery, HRV from HealthKit and WHOOP flow into the Co-Pilot. Apple Watch and direct Garmin land later.

Mobile v1.1
APNs push notifications

Native push for coach alerts, athlete reminders, and session events. Tuned for signal, not noise. One ping a day or zero, never six.

Onboarding
Magic-link invites via Postmark

No password setup, no friction. Coaches send athletes a one-tap login link from the roster view. Delivery and bounces handled by Postmark.

Founder rollout
Founder welcome video

Short founder-recorded walkthrough that fires the moment a Founder Cohort coach signs up. Sets the tone before the first dashboard click.

Identity
Founder cohort badge UI

A visible founder marker in the coach dashboard and the public profile. The badge stays for the life of the account. You were here first. The product remembers.

Later
Post-GA. Cohort-shaped.
No firm date

Things we know coaches want, that we are not promising for July 1. We will not pre-commit dates we cannot defend. The Founder Cohort priority vote shapes the order.

Mobile
Native Apple Watch app

On-wrist workout logging, set marking, and live RPE capture. A natural extension of HealthKit ingest once the iOS app is steady in the wild.

Virtual training
Real-time virtual session video

Coach attends a live video call with the athlete. Today's program loads live alongside the call. Exercises, reps, and form notes log in real time.

Distribution
Gym partner program

Gyms onboard their coaches, share a community surface, and route athletes between trainers without losing context. One platform, many tents.

Content
Integrated content library

Coach-attributed video, mobility, and education content available to every athlete on the coach's roster. Coach branded, coach controlled.

Enterprise
White-label option for gym chains

Full white-label, custom domain, and chain-level admin for multi-location gyms. Demand-gated. We will not ship it speculatively.

Athlete social
Athlete-facing leaderboards and social

Opt-in cohort surfaces for athletes who want a community to train with. Coach controlled, anti-harassment by default. The coach decides who sees what.

What we said no to

The list that makes the product.

Most platforms grow by adding. Marrow grows by saying no. These are the things competitors do that we will not. Each one is a hard rule.

Hard rule
No AI form scoring

The coach drives every annotation. Why. Computer-vision scoring is research-grade, not product-grade. The coach is the authority on form, and the product should reflect that.

Hard rule
No prescribed meal plans

Macro ranges and principles only. Why. Prescribing meals to athletes is medical-adjacent territory. We give coaches a framework, not a menu, so the relationship stays where it belongs.

Hard rule
No client caps that punish growth

One price, every roster size. Why. Every other platform charges you more the bigger you get. We charge you more only when you charge them more. Growth should not cost you a tier upgrade.

Hard rule
No surprise feature upgrade tier

If a feature ships, every coach gets it. Why. Founders should not wake up to find the feature they signed up for now sits behind a paywall. One product, one tier, one promise.

Hard rule
No reply-time SLAs we cannot honor

We answer as soon as we can. Why. Posted reply-time numbers train customers to time us. We would rather show up well than show up on a clock we made up.

Hard rule
No selling member data

Athlete data stays inside the coach relationship. Why. The signals an athlete trusts a coach with are not a product. They never become one. Not for ads, not for partners, not for anyone.

How updates happen

Every two weeks.
Same rhythm. No surprises.

We ship every two weeks. The roadmap is updated within 24 hours of each ship. We tell you what changed and why. When a target moves, this page moves first. We do not over-promise. If the cohort cannot see the change here, the change did not happen.

01
The code is real.

Every item in the Now list is a live surface on this site. Click any link in the footer to verify. No vapor in the shipping column.

02
Founders see receipts.

Pricing is not a vibe. Drop your numbers into the compare calculator and see what every other platform actually costs you.

03
We do not cap your growth.

One tier. Every roster size. Every feature. You grow, your bill stays sane. That is the entire pricing philosophy in one line.

Lock the founder rate.
Before the door closes.
Join the Founding Cohort