Pricing

Three prices. One fee.

Every plan includes your branded member app, set up from simple menus. No setup fee. Month to month, cancel any time.

Start free until January 1 How the fee works
  • Solo Coach $99
  • Head Coach $349
  • Gym $500 per location

Code MARROW2026

Free until January 1, 2027.

Limited time offer, 2026 only. Every plan. The code covers the membership; the platform fee applies from day one. Regular pricing is billed automatically from January 1, 2027.

MARROW2026

Ends December 31, 2026 at 11:59 PM Eastern.

See the offer

The plans

Pick the one that fits how you work.

Solo Coach

For one coach, in person, hybrid or online.

$99/month

  • Your branded member app
  • Unlimited clients
  • Programs, booking and payments

Flat, the same for everyone. Unlimited clients, so growing never costs you more.

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Head Coach

For a coach with a team.

$349/month

  • Everything in Solo Coach, for every coach on your team
  • The Trainers tab, with every coach and member in view
  • You set the monthly team fee each coach pays you

Your coaches run under you, you see every one of them, and you set what each one pays you.

Join now

Gym

For the whole floor.

$500/month per location

  • Unlimited trainers at the location
  • Gym branded member app
  • The owner console for the whole floor

$500 flat, every trainer included. For a gym with three or more trainers that is a price cut.

Sign up by Oct 31 and we do the setup

Join now

Your AI connection is included. Connect your Claude or ChatGPT account to your business. You pay for it yourself, not us.

The one fee

8 percent of what Marrow processes.

Taken from the payments Marrow processes for you, and shown in your dashboard every time.

  • What it applies toMember charges, session packs, tips, and the team fee a head coach charges. Stripe’s own card fee is separate.
  • Never on your planThe $99, $349 and $500 are prices, so the 8 percent is never charged on them.
  • Runs on MarrowInside a Head Coach team and a gym, team fees and payments shared with coaches run on Marrow.
  • Your price holds 12 monthsIf we ever raise a price, you keep yours for 12 months on your current plan. Change plan and you take its current price.
  • More than one location$500 for each location, unlimited trainers at every one.

The stacking extras

What each extra is, and what it comes with.

Some of this is already in your plan. The rest is custom work that Marrow Technologies, our sister company, builds on top. The examples are illustrations, not customer stories.

Included in your plan
Already part of the $99, $349 and $500 plans. No extra fee for it.

Custom build by Marrow Technologies
Built for you on top of your plan, scoped in a free first conversation with Marrow Technologies and quoted before anything is agreed. You never need one to use Marrow.

Already in your plan

  • Your website, under your own name

    Included in your plan

    A public website in your brand that sends new enquiries to you.

    What you get, and an example

    What you get

    • A site with your programs, your prices and your look.
    • It can live on your own web address, and we help you connect it.
    • Every enquiry from the site comes to you.

    For example

    Someone nearby searches for a beginner friendly strength gym, lands on your site, reads about your intro program and sends a question from the page. It comes to you, not to a shared inbox.

  • Quiet member check-ins

    Included in your plan

    Marrow lists the members who have gone quiet, so you can reach them early.

    What you get, and an example

    What you get

    • A Needs review list of members who have gone quiet, with the days since their last logged session.
    • One tap sends them a short check in from you.
    • For a member flagged at risk, a personal note is drafted for you to read, change and send yourself.

    For example

    A member who used to log three sessions a week has not logged one in twelve days. On Monday they show up on your Needs review list as quiet this week. One tap sends them a check in from you, asking how the week is shaping up.

  • Payment recovery

    Included in your plan

    When a member's card fails, it shows up on your list, so the payment does not quietly slip.

    What you get, and an example

    What you get

    • A red flag on your list when a card fails, with the reason.
    • The member is marked past due, so it is clear who still owes.
    • One tap opens that member's secure billing page, where the card on file can be updated.

    For example

    Mid month, a member's card is declined. When you open your list they are flagged with the reason. At their next session you open their billing page together and they put in a new card.

Never miss a lead

  • AI front desk

    Custom build by Marrow Technologies

    An assistant that answers new enquiries for you, day or night, and books them in.

    What you get, and an example

    What you get

    • Answers calls, texts and social media messages, including the ones that arrive after you have gone home.
    • Asks what your front desk would ask, like their goal and when they can train.
    • Handles the usual questions from your own prices and policies.
    • Books the session into your calendar.

    For example

    A prospect texts at 10:40pm asking if you have a beginner class. It answers, asks their goal, and books them into Thursday's 6pm session.

  • 24/7 receptionist

    Custom build by Marrow Technologies

    A phone line that answers calls at any hour, so callers are not left with voicemail.

    What you get, and an example

    What you get

    • Answers the phone in your gym's name, day and night.
    • Books the appointment during the call.
    • Passes a hot call to you or your staff when a person should take it.

    For example

    The phone rings during a packed Saturday class. It picks up, answers a question about parking, and books a tour for Monday. A caller asking about a personal training package is put through to your manager.

  • Missed call rescue

    Custom build by Marrow Technologies

    When you cannot pick up, the caller gets a text back instead of silence.

    What you get, and an example

    What you get

    • A text back after every missed call.
    • A reply to every form someone fills in on your site.
    • The conversation waits for you to pick up where it left off.

    For example

    You are coaching the 5:30pm class and miss a call. The caller gets a text asking how you can help. They reply that they want to try a class, and the thread is waiting for you when class ends.

  • Reputation engine

    Custom build by Marrow Technologies

    Helps you earn more reviews and reply to every one, the good and the bad.

    What you get, and an example

    What you get

    • Asks every member for a review the same way, at a good moment, like after a session.
    • Drafts a reply to every review for you to check and post.
    • Shows you every unhappy review so you can put things right. Everyone keeps the same path to a public review.

    For example

    After a class, a member gets the same short review request every member gets. Someone else leaves a two star review about a broken shower. A reply thanking them and saying it is fixed is drafted for you to check and post.

Follow up and keep members

  • Trial to paying

    Custom build by Marrow Technologies

    Stays in touch with every person on a trial, so they do not drift off before it ends.

    What you get, and an example

    What you get

    • Messages at the right moments across the whole trial, in your voice.
    • A nudge to book again when someone goes quiet.
    • A clear invitation to join as the trial ends.

    For example

    Someone starts a two week trial on Monday. They get a welcome that evening, a check in after their second class, and near the end an invitation to keep going as a member.

  • Member questions answered

    Custom build by Marrow Technologies

    An assistant that answers members' everyday questions, day or night.

    What you get, and an example

    What you get

    • Answers the common ones, like class times, what to bring, and how to pause a membership.
    • Uses your own answers, so it says what you would say.
    • Hands anything it cannot answer to your coach.

    For example

    At 6am a member asks if the 7am class is still on during the holiday week and gets the holiday schedule back. A question about a sore knee is passed to their coach instead.

  • Your business brain

    Custom build by Marrow Technologies

    One place that holds your prices, policies and answers, so every assistant says the same thing you would.

    What you get, and an example

    What you get

    • Your prices, schedule, policies and common answers, written down once.
    • Used by the front desk, the receptionist and the member assistant.
    • Change something once and every one of them uses the new version.

    For example

    You change your cancellation notice from 12 hours to 24. You update it once, and from then on the front desk, the phone line and the member assistant all give the new rule.

Get seen and bring people in

  • Cinematic ads

    Custom build by Marrow Technologies

    Ready to run social media ads made to look like a real production, in your brand.

    What you get, and an example

    What you get

    • A batch of ad variations, so you can see which ones people respond to.
    • Made in your gym's look and voice.
    • Held to a quality bar, so they look like a real production.

    For example

    You are launching a six week beginner strength program. You get a set of short ads, each opening a different way: one on first class nerves, one on meeting the coach, one on the feeling of getting stronger.

  • Managed social

    Custom build by Marrow Technologies

    Your social media accounts run for you, in your brand, so they stay active.

    What you get, and an example

    What you get

    • Posts made in your brand, from what really happens at your gym.
    • A steady schedule, so your accounts do not go quiet when you get busy.

    For example

    It is a heavy month and you have not had a minute to post. Your page still shows a Monday class spotlight, a coach tip on Wednesday, and Friday's open gym times.

  • Found and booked by AI

    Custom build by Marrow Technologies

    Sets your gym up so AI search tools can find it and AI assistants can book a visit for someone.

    What you get, and an example

    What you get

    • Your location, hours, classes and prices set up so AI search can read them.
    • A way for a person's AI assistant to book a class or a visit for them.

    For example

    Someone asks an AI assistant for a beginner friendly gym nearby that opens before work. Because your hours, classes and prices are set up for it to read, your 6am class is one it can find and book for them.

Your own look and the back office

  • Full white label

    Custom build by Marrow Technologies

    A website and app screens designed from scratch around your brand, beyond the included branded app.

    What you get, and an example

    What you get

    • A custom public site, designed page by page.
    • Custom app screens, built entirely in your brand.
    • Scoped in the consultation and quoted before anything is agreed.

    For example

    A studio with a very distinct look wants the app to feel like its own from the first screen, with its own layout, not only its colors. That is a full white label build.

  • The tool you hate, operated for you

    Custom build by Marrow Technologies

    If there is an old system you have to keep using, an assistant does the work inside it for you, with you in charge.

    What you get, and an example

    What you get

    • It works in the old system the way a person would.
    • Nothing important goes through without your approval.
    • A full record of everything it did.

    For example

    Every Friday someone spends an hour copying new members from an old check in system into a separate billing portal. That copying is done for you, you approve the list, and every entry is on record.

  • One connected system

    Custom build by Marrow Technologies

    If you add more than one of these builds, they are tied together so they share what they know and hand work to each other.

    What you get, and an example

    What you get

    • Front desk, follow up, reviews and payments working from the same member record.
    • Each one picks up where the last one stopped, without you passing notes between them.

    For example

    A missed call gets a text back, the caller books a trial, and the trial follow up starts on its own. When they join, their payments and their review request run from that same record.

Join now

The honest part

The money questions, answered straight.

Open a question to see the straight answer. Anything else, ask us.

Pick your plan

No. The $99, $349 and $500 are prices. The fee is on the payments Marrow processes for you, never on your plan.

Stripe’s own card fee is separate. Your Money page shows every payment, the fee and what is yours.

Yes. Tell us and we move you to the plan that fits. Change plan and you take its current price.

Yes, so the plan can bill from January 1. Code MARROW2026 covers the membership until then.

You coach. We run the rest.

  1. 1Pick your plan
  2. 2Add your name and logo
  3. 3Connect Stripe
  4. 4Invite your members

Running in four steps. Set it up this afternoon.

Start free until January 1 Request a gym demo