On TrueCoach, all in
What it really costs to run
- Published plan fee
- $137
- Separate payment processor
- $116
- Total monthly cost
- $253
- TrueCoach prices by client count, so the plan fee climbs as your roster grows and does not fall on a slow month.
MarrowTM, compared
The platform priced to grow with you.
Most coaching apps price by the client seat, so the bill reads the same in a strong month and a slow one. Marrow is built the other way around. You start small, so your price starts small. The 8 percent moves with what you actually collect.
Two ways to price a coaching platform
One charges you the same on a slow month. One does not.
This is the real difference, and it is the one the price tables never show you. It is not a few dollars on a feature line. It is the whole shape of the deal.
The seat-fee model
A fee that does not care how your month went.
Most platforms bill by how many client seats you carry, and some bill one flat rate no matter the roster. Either way the number never looks at what you collected. The same bill lands in your best month and your slowest. The platform gets paid first, and gets paid the same.
And the advertised price is the platform fee only. To actually collect money from clients, the coach still pays a separate payment processor, around 2.9 percent plus 30 cents per charge, on top of that flat fee.
Marrow
A price that is small when you are small, and grows only as you do.
$99 a month flat, with your own branded app included. Then 8 percent of every payment Marrow processes for you. A starting coach pays close to nothing extra. A busy coach pays more because the business is bigger. Marrow earns when you earn.
That 8 percent replaces your separate payment processor. It is not stacked on top of one. It also includes the Coach Growth Engine: marketing kits, ad copy, sales support, and trend briefs, included with the 8 percent.
Run your own numbers
See your real number, not a number we picked.
Move the sliders to match your business. The math updates live. No login, no email, no funnel. And if your current platform is the better deal for you right now, the simulator will say so in plain words.
Solo coach to full roster.
What one client pays you each month, on average.
Compare against
On Marrow, all in
What it really costs to run
- Marrow base, flat
- $99
- 8 percent, payments Marrow processes
- $300
- Total monthly cost
- $399
- No separate processor. The 8 percent replaces it and includes the Coach Growth Engine.
The honest read
The cost comes out close. The shape of the deal does not.
Move the sliders to see how the gap changes with your roster.
The math, at every stage
Watch the gap close as a coach grows.
A single price tag hides the whole story, because the story is what happens over time. Here is the honest all-in monthly cost at three stages of a coaching business. Each competitor figure is the cheapest plan that vendor publishes for that roster size, taken from its own live pricing page, plus a separate payment processor at roughly 2.9 percent plus 30 cents per charge, the real cost of collecting money. Marrow is the $99 flat base plus the 8 percent, with no separate processor. One note on fairness: the Marrow $99 includes your branded member app, and on some of these platforms a branded app is a paid extra. Those add-on prices are quoted in the sources below.
| Platform | Starting out8 clients, $120 each | Established25 clients, $150 each | Full roster60 clients, $200 each |
|---|---|---|---|
| Marrow | $176$99 base + 8% | $399$99 base + 8% | $1,059$99 base + 8% |
| TrueCoach | $88$57.99 Standard + processor | $253$136.99 Pro + processor | not publishedno published plan above 50 active clients |
| TrainHeroic | $65$34.99 up to 15 + processor | $161$44.99 up to 25 + processor | $466$99.99 up to 100 + processor |
| PT Distinction | $80$19.90 Basic with 5 extra clients + processor | $176$59.90 Pro + processor | $472$89.90 Master with 10 extra clients + processor |
| My PT Hub | $89$59 Premium, unlimited clients, plus processor | $175$59 Premium + processor | $425$59 Premium + processor |
| Everfit | $59$29 Pro at 10 clients + processor | $211$95 Pro at 50 clients + processor | $526$160 Pro at 100 clients + processor |
| Trainerize | no per seat figure publishedIts page states Pro starts at $25 a month for up to 5 clients and scales to $135 a month for up to 50, and Studio Plus starts at $275 a month. The seat prices in between load behind a selector, so we do not publish a number we cannot quote. | ||
Read this carefully
Here is the honest part, stated plainly. At a full roster of high-paying clients, a low flat-fee platform plus a processor can total less than Marrow's 8 percent. The simulator above will tell you exactly when that happens for your numbers. Two things stay true. The $99 flat never moves, at any roster size, with the branded app included. And the 8 percent buys a team, not just software. If the all-in cost is your only question, run your numbers and decide. If you want the price to be gentle while you are small, Marrow is built for that.
Beyond the price tag
The 8 percent is a value stack, not a fee.
The 8 percent does three jobs at once. It is not money leaving the business. It is money buying the business the Coach Growth Engine.
It replaces a cost
No separate processor.
On most platforms the advertised price is the software only. To collect money, the coach pays a payment processor around 2.9 percent plus 30 cents per charge, separately. On Marrow, the 8 percent stands in for that. It is not stacked on top of it.
It buys the growth engine
The Coach Growth Engine.
The 8 percent includes marketing kits, ad copy, sales support, and trend briefs. The other platforms sell you software and leave the marketing to you.
It aligns the incentive
We win only when you win.
A flat fee gets paid the same in your worst month. The 8 percent only grows when your revenue grows. Your slow months are our slow months. That is the whole idea.
Pricing data sources, retrieved 31 July 2026
- TrueCoach: truecoach.co/pricing. Monthly billing, as published: Starter "$26.34/mo" up to 5 active clients, Standard "$57.99/mo" up to 20, Pro "$136.99/mo" up to 50. No plan above 50 active clients is published on that page. TrueCoach also publishes a processing fee for TrueCoach Payments, "a flat 5% fee per transaction", at help.truecoach.co. The table uses the lower generic processor estimate below, so the TrueCoach figure here is conservative.
- TrainHeroic: trainheroic.com/pricing. Athlete bands, as published: 1 athlete $9.99, up to 5 $17.99, up to 15 $34.99, up to 25 $44.99, up to 35 $59.99, up to 50 $74.99, up to 100 $99.99, up to 250 $159.99. Assistant coaches are listed at "$9.99 / month" each and are not included in the table.
- PT Distinction: ptdistinction.com/pricing. As published: Basic "$19.90 USD" with 3 clients included and extra clients at "$6.00 per month", Pro "$59.90 USD" with 25 included and extras at "$2.40 per month", Master "$89.90 USD" with 50 included and extras at "$1.60 per month". The table uses whichever of those three is cheapest at that roster size.
- My PT Hub: mypthub.net/pricing. Monthly billing, as published: Starter "$25/month" for 3 clients, Premium "$59/month" for unlimited clients, Ultimate "$215/month". Branded app add-ons are published separately at "$95 one-time fee" for the custom branded app and "$145 per month" for the white label app, and are not included in the table figure.
- Everfit: everfit.io/pricing. Monthly billing, as published: Starter free up to 5 clients, then Pro priced in client steps, published at $19 for 5 clients, $29 for 10, $95 for 50, and $160 for 100, with further steps in between. Add-on modules including Payments and Packages are priced separately and are not included in the table figure.
- ABC Trainerize: trainerize.com/pricing. The page publishes Grow at "$10/month" up to 2 clients, Pro starting at "$25/month for up to 5 clients, scaling to $135/month for up to 50 clients", and Studio Plus "starts at $275/month for up to 500 members". The per seat prices between those points load behind a seat selector, so no Trainerize figure appears in the table or the simulator. Its branded app for Pro is published as a "one-time $169 setup fee".
- Payment processor estimate: a common online card-processing rate of roughly 2.9 percent plus 30 cents per charge, applied once per client per month. Actual rates vary by processor and country. This is our estimate, not a vendor figure.
- How the figures are built: for each roster size we take the cheapest plan the vendor publishes that covers that many clients, then add the processor estimate. Real bills shift with promotions, annual billing, grandfathered plans, and add-on modules. Treat the table and the simulator as a planning estimate, not a quote.
- Marrow: $99 a month flat, branded app included, plus 8 percent of every payment Marrow processes. Full pricing.
Educational comparison. Every competitor figure on this page was read off that vendor's own live public pricing page on 31 July 2026, and the plan names and price strings are quoted above. Add-on bundles and processor rates vary by promotion, contract, and country. Verify directly with each vendor before any purchase decision. Marrow does not represent the other platforms. Trademarks belong to their respective owners.
We bet on you growing.
A seat fee never does.
Join the Founder Cohort
A seat fee never does.