The transaction fee lands on top of the subscription you are already paying. At higher billing volumes that fee alone can run past the subscription itself.

Apply to the Founder Cohort

Where the TrueCoach shape stops fitting.

This is a read of the two products side by side, from what each one publishes and how each one is built. We are not here to talk down another team, and we are not going to put words in anyone's mouth. Read it and decide whether the trade is worth making.

  • A 5 percent fee was added on top of the subscription. A transaction percentage is applied to client billing on top of the monthly plan you already pay. At higher billing volumes that fee alone can run past the subscription. Two fees on the same dollar.
  • The plans cap at a client count. The standard tier has a published cap. Past that you are into sales gated pricing, so the ceiling stops being a number you can read and becomes a phone call you have to book.
  • Strong programming, lighter athlete experience. The coach side workflow is solid. The athlete side is the lighter half. Your client opens that half every day, so it is the half that decides whether they stay engaged.
  • No native way to grow with the platform. You are paying for software, not for growth. Marketing kits, content help, and sales support are not part of the package.
  • The bill kept showing up before the value did. The full subscription is due before the first client dollar arrives. A small roster carries the same fixed cost as a large one.

What Marrow does differently.

Marrow is a different shape on purpose. The room is built for the coach who wants to go back to coaching.

  • Two numbers, both published. The base price is $99 a month for a solo coach. It does not climb as you add clients. Marrow takes 8 percent of every payment we process for you. Two numbers, both on this page, and nothing stacked behind them.
  • No client cap. Bring 5 or 500 athletes. The pricing does not change.
  • No AI camera grading your athletes. Form is a coach's read. The Movement Analysis tool is for coach driven annotation only. The camera does not score.
  • No meal plans your athletes have to follow. Macro ranges and food principles. No prescription. No policing the fridge.
  • No chatbot between you and your athlete. The relationship is the product. Nothing sits in the middle of it.
  • Growth services are bundled in. Marketing kits, sales help, and trend briefs come with the 8 percent. Not a separate purchase. Not a paid add on.

The five step migration path.

This is the path. Realistic time on each step. The Founder Cohort gets the migration concierge for free. We move you in.

Step 1

Apply to the Founder Cohort.

Tell us how many clients you have, what platform you are on, and what you need brought over. We confirm a fit and get you a migration concierge slot.

Time. About 5 minutes.
Step 2

Export your data from TrueCoach.

Inside TrueCoach, go to your account settings and request a data export. You can pull your client list and program data. If the option is hidden in your plan, contact TrueCoach support and ask for a full account data export. Hand the export to your migration concierge as soon as you have it.

Time. 10 minutes of clicks. Sometimes a support ticket on top.
Step 3

Marrow imports it for you.

You hand the export to your migration concierge. We map your athletes, your programs, and your history into Marrow. Custom movements in your library become custom movements in your Marrow library. Workout history attaches to each athlete's Marrow profile.

Time. We do this. You get a confirmation when it lands.
Step 4

Your athletes get a warm welcome.

Each athlete receives a branded email and a magic link. They land in a short onboarding that says their coach moved to Marrow. Their plan and training history show up the moment they sign in. No app store search. No password reset for them to manage.

Time. 90 seconds per athlete on their end.
Step 5

Connect Stripe and switch payments on.

Connect your Stripe account through Marrow and your client payments run here. Marrow takes 8 percent of every payment we process. You see the gross, the Marrow fee, the Stripe fee, and the net side by side on every one.

Time. About 10 minutes.

The economic comparison.

Marrow, plain

Here is the deal, plain. It is $99 a month for a solo coach, and your price does not climb as you take on more clients. Marrow keeps 8% of every payment we process for you. On a $200 a month client that is $16, and it is printed on your screen every time. The 8% is not a tax. It comes with the marketing kits, the sales help, and the trend briefs our team makes for you every month. Bring another coach in and you both get a free month when their first payment clears. Your branded app is included. If we ever raise a price, you keep the price you are paying for 12 months. That is how a network shares upside with its coaches.

Compared to TrueCoach. On TrueCoach, you pay a subscription plus a transaction percentage on client billing, and the plan caps your client count. On Marrow the two numbers are $99 a month and 8 percent on payments we process, with no client cap behind them. See the full side by side at /compare.

The five refusals.

These are on the page because the refusals are the proof. Anyone can promise the good parts. Few will tell you what they will not sell you.

We will not grade your athletes with a camera.
Form is a coach's read, not a camera's call. You stay the one who watches and writes the note.
We will not write meal plans your athletes have to follow.
Macro ranges and food principles only. You are not paying us to police anyone's fridge.
We will not promise you a six figure month.
If you wanted to be a marketer, you would already be one. This platform exists so you can stop.
We will not raise your price as you grow.
Your monthly price does not move with your roster. And if we ever raise a price, you keep the price you are paying for 12 months.
We will not put a chatbot between you and your athlete.
The relationship is the product. A bot in the middle is the thing we are here to remove.

What you keep.

The move does not take your business. It carries it. You keep your athletes. They keep their training history. You keep your programs, your custom movements, and your library. You keep the relationships you spent years building. Marrow is the new room. The work is still yours.

If you change your mind in the first 90 days, we hand the export back. No retention games. The data is yours.

Ready to move?

The Founder Cohort closes once 50 coaches are in. After that the migration concierge becomes a flat fee. Apply now and we move you in.

Apply to the Founder Cohort