The programming side is strong. The business side, the part where a private coach actually runs a roster, is the thin half.

Apply to the Founder Cohort

Where the TrainHeroic shape stops fitting.

This is a read of the two products side by side, from what each one publishes and how each one is built. We are not here to talk down another team, and we are not going to put words in anyone's mouth. Read it and decide whether the trade is worth making.

  • Built for teams and marketplace coaches, not 1 to 1. TrainHeroic leans into the athlete marketplace and team programming. If you work one to one with a private roster, the workflow is not shaped around you.
  • Athlete app first, coach business tools second. The athlete experience is polished. The coach side tools for billing, client lifecycle, and growth sit behind it.
  • The price bands climb with the roster. Growing the athlete count moves you up a band. The cost of adding one more client is not the same every time, so the bill is something to watch instead of something you already know.
  • Limited payment routing. If you want your clients paying into your own Stripe account, the routing choices are limited.
  • No bundled marketing or growth services. The platform is a tool, not a team. Content, sales support, and trend briefs are separate vendors you go find and pay for one at a time.

What Marrow does differently.

Marrow is a different shape on purpose. The room is built for the coach who wants to go back to coaching.

  • Built around the private coach. The dashboard is shaped around one to one and small group coaching. The flow from program to athlete to message to billing is one room, not five.
  • One price that does not punish growth. $99 a month for a solo coach. It does not climb as you add clients. No bands. No tiers.
  • One fee, published, no bands. Marrow takes 8 percent of every payment we process for you. One number, at every roster size, with nothing stacked behind it.
  • No AI camera grading your athletes. Form is a coach's read. The Movement Analysis tool is for coach driven annotation only. The camera does not score.
  • No meal plans your athletes have to follow. Macro ranges and food principles. No prescription. No policing the fridge.
  • Growth services bundled in. Marketing kits, sales help, and trend briefs come with the 8 percent. Not a separate purchase.

The five step migration path.

This is the path. Realistic time on each step. The Founder Cohort gets the migration concierge for free. We move you in.

Step 1

Apply to the Founder Cohort.

Tell us how many athletes you have, what platform you are on, and what you need brought over. We confirm a fit and get you a migration concierge slot.

Time. About 5 minutes.
Step 2

Request your TrainHeroic data.

Open a support ticket with TrainHeroic and request a full account data export, including athletes, programs, and history. Some accounts can pull part of this through dashboard settings. The support route is the most complete. Hand the export to your migration concierge as soon as you have it.

Time. 10 minutes to open the ticket. A few business days for the export to land.
Step 3

Marrow imports it for you.

You hand the export to your migration concierge. We map your athletes, your program library, and your history into Marrow. Custom movements become custom movements. Workout history attaches to each athlete's Marrow profile.

Time. We do this. You get a confirmation when it lands.
Step 4

Your athletes get a warm welcome.

Each athlete receives a branded email and a magic link. They land in a short onboarding that says their coach moved to Marrow. Their plan and training history show up the moment they sign in. No app store search. No password reset for them to manage.

Time. 90 seconds per athlete on their end.
Step 5

Connect Stripe and switch payments on.

Connect your Stripe account through Marrow and your client payments run here. Marrow takes 8 percent of every payment we process. You see the gross, the Marrow fee, the Stripe fee, and the net side by side on every one.

Time. About 10 minutes.

The economic comparison.

Marrow, plain

Here is the deal, plain. It is $99 a month for a solo coach, and your price does not climb as you take on more clients. Marrow keeps 8% of every payment we process for you. On a $200 a month client that is $16, and it is printed on your screen every time. The 8% is not a tax. It comes with the marketing kits, the sales help, and the trend briefs our team makes for you every month. Bring another coach in and you both get a free month when their first payment clears. Your branded app is included. If we ever raise a price, you keep the price you are paying for 12 months. That is how a network shares upside with its coaches.

Compared to TrainHeroic. On TrainHeroic, the price band shifts as the roster grows. On Marrow, the base price is flat and the 8 percent is one number at every roster size. See the full side by side at /compare.

The five refusals.

These are on the page because the refusals are the proof. Anyone can promise the good parts. Few will tell you what they will not sell you.

We will not grade your athletes with a camera.
Form is a coach's read, not a camera's call. You stay the one who watches and writes the note.
We will not write meal plans your athletes have to follow.
Macro ranges and food principles only. You are not paying us to police anyone's fridge.
We will not promise you a six figure month.
If you wanted to be a marketer, you would already be one. This platform exists so you can stop.
We will not raise your price as you grow.
Your monthly price does not move with your roster. And if we ever raise a price, you keep the price you are paying for 12 months.
We will not put a chatbot between you and your athlete.
The relationship is the product. A bot in the middle is the thing we are here to remove.

What you keep.

The move does not take your business. It carries it. You keep your athletes. They keep their training history. You keep your programs, your custom movements, and your library. You keep the relationships you spent years building. Marrow is the new room. The work is still yours.

If you change your mind in the first 90 days, we hand the export back. No retention games. The data is yours.

Ready to move?

The Founder Cohort closes once 50 coaches are in. After that the migration concierge becomes a flat fee. Apply now and we move you in.

Apply to the Founder Cohort