Free for gym owners

When your coach quits, how many clients leave with them?

Most gym owners don't know the answer until it's too late. This 13-question audit gives you a number you can act on this week. From Marrow, the platform built so client data stays with the gym.

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What's inside.

13 questions across four areas. Score yourself in 20 minutes. The scorecard gives you a number out of 100, plus the three highest-leverage moves for your specific score band.

SECTION 1Whose phone number is in your athletes' phones, yours or your coach's?
SECTION 1Whose name does your athlete say first, the gym or the trainer?
SECTION 1Whose Instagram do your athletes follow, the gym's or the coach's?
SECTION 1Whose programs do your athletes use, gym-branded or coach-branded?
SECTION 2If your top coach gave 30 days notice tomorrow, how many clients would follow them out the door?
SECTION 2What's your current platform's data export policy when a coach leaves?
SECTION 2Do you have signed non-compete or non-solicitation agreements with each coach?
SECTION 3How many of your members can you name from memory, off the top of your head, right now?
SECTION 3What's your average member tenure, in months?
SECTION 3What's your monthly churn rate? Do you actually know, or are you guessing?
SECTION 4Can you predict which members will quit in the next 60 days? Show your work.
SECTION 4What's your gym's retention dashboard, and what does it surface daily?
SECTION 4If you bought a new gym tomorrow, what would you put in place day one to prevent coach-driven churn?

About the author.

Edwin Grant built Marrow after watching gym owners lose clients to departed coaches year after year. The audit comes from real conversations with multi-coach gym operators. Run it on your gym, then on a competitor's. The gap shows you where to move.

"Whose relationship is it. That's the question every gym owner has to answer. If the answer isn't 'the gym's', the math is brutal."

Edwin Grant, founder of Marrow